Assistant Athletics Director, Marketing, Revenue Strategy and Fan Engagement

Position Title

Assistant Athletics Director, Marketing, Revenue Strategy and Fan Engagement

Position Type

Regular

Hiring Range

$91,800-$114,785 annually, Compensation will be based on education, experience, skills relevant to the role, and internal equity.

Pay Frequency

Annual

A. POSITION PURPOSE

The Assistant Athletics Director for Marketing, Revenue Strategy and Fan Engagement provides strategic leadership for Santa Clara Athletics’ marketing operations and leads the development and execution of integrated strategies that drive attendance, ticket revenue, fan acquisition and retention, student engagement, and brand awareness. This position will report to the Associate Athletics Director for Marketing and Fan Engagement. This position leads the Athletics’ marketing team and oversees department-wide marketing campaigns, game presentation, promotional programming, and fan experience initiatives. This position also serves as the primary liaison to the Center for Student Involvement and the West Coast Conference on matters related to student engagement, fan experience, and promotional programming.

B. ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing, Revenue Strategy, Fan Engagement, and Game Presentation

• Develop, implement, and evaluate annual department-wide marketing, promotional, fan engagement, and revenue-support strategies, with primary responsibility for men’s and women’s basketball and oversight of plans for assigned programs.
• Lead the Athletics marketing team in translating departmental priorities into coordinated campaigns, promotional calendars, game-presentation plans, and measurable audience and revenue goals.
• Lead digital advertising strategy across paid social, display, search, retargeting, and emerging channels, including audience targeting, budget allocation, campaign execution, testing, and performance optimization.
• Direct email-marketing strategy in collaboration with Ticket Sales and Operations, using audience segmentation, automation, testing, and performance analytics to support season tickets, mini-plans, group sales, premium hospitality, single-game tickets, renewals, and fan-engagement initiatives.
• Direct integrated marketing campaigns designed to increase attendance, ticket sales, premium hospitality revenue, group sales, fan acquisition and retention, student engagement, and brand awareness.
• Collaborate with Ticket Sales and Operations to develop campaign strategy, product positioning, offers, sales timelines, and customer journeys that support ticket-revenue and attendance goals.
• Use CRM data, audience research, customer behavior, sales trends, and campaign analytics to evaluate performance, improve marketing effectiveness, and identify opportunities for revenue and audience growth.
• Provide strategic and operational leadership for game presentation and the in-venue fan experience, including team introductions, promotional elements, student activations, sponsor integrations, entertainment, recognitions, and premium fan experiences.
• Oversee the development and execution of game-day rundowns, public-address scripts, timing protocols, pregame activities, National Anthem performances, honorary recognitions, and promotional and corporate-partner activations.
• Assign and direct marketing staff, game-day personnel, and external partners responsible for campaign execution, event production, promotions, and fan-engagement activities.
• Responsible for writing the game day public address scripts that include game day timing protocol and corporate sponsor activations.
• Collaborate with Communications, Creative Services, Ticketing, Development, Corporate Partnerships, and external partners to develop and execute cohesive marketing, revenue generation, digital advertising, email marketing, and fan engagement strategies for Men’s and Women’s Basketball and assigned programs.
• Establish performance measures and regularly communicate marketing, attendance, revenue, and fan-engagement results to Athletics leadership and relevant departmental partners.

Contact and Liaison Responsibilities

• Oversee day-to-day fan engagement, game presentation, and event experience operations, establishing priorities, service standards, staff assignments, and execution plans.
• Provide strategic oversight and direction for Santa Clara Athletics fan engagement and spirit initiatives, including the Pep Band, Dance Team, Mascot Program, Bucky’s Kids Club, student promotions team, and other fan experience programs.
• Serve as the primary liaison to assigned spirit groups, student organizations, campus departments, and external partners to support Athletics marketing, fan engagement, and revenue generation initiatives.
• Represent Santa Clara University Athletics at West Coast Conference, NCAA, and professional development meetings related to fan engagement, game presentation, student experience, spirit programs, and marketing initiatives.
• Serve as the on-site representative for spirit groups, game presentation elements, student engagement initiatives, and fan experience activations at conference championships, NCAA Championships, and other designated events.

Supervise, direct, and train on-call employees.

• Lead and manage the Athletics marketing team, including designated full-time employees, on-call staff, student employees, marketing interns, game-day personnel, and other assigned team members.
• Recruit, select, onboard, train, supervise, and evaluate designated full-time marketing staff, establishing clear responsibilities, annual goals, performance expectations, and professional-development plans.
• Assign sport, campaign, game-presentation, and functional responsibilities; manage staff workloads and schedules; and allocate personnel according to departmental priorities, event requirements, and available resources.
• Hire, train, schedule, and manage gameday student support staff, promotional teams, spirit program personnel, and marketing interns to ensure successful execution of events and fan experience programs.
• Provide regular coaching, constructive feedback, and professional-development opportunities that strengthen employees’ marketing, digital, event-production, fan-engagement, and leadership capabilities.
• Create meaningful experiential-learning opportunities that allow student employees and interns to develop practical skills while contributing to departmental initiatives.
• Build and maintain a collaborative, inclusive, accountable, and service-oriented team culture aligned with the mission and values of Santa Clara University and its Department of Athletics.
• Ensure team members understand and follow departmental procedures, brand standards, event protocols, applicable University policies, and NCAA and conference requirements.

Liaison Responsibilities.

• Serve as liaison to Office of Student Life, Student Programming (ASB, ASG and other student organizations.
• Serve as the Athletic Department’s liaison to the School of Communications, Leavey School of Business, and other academic units to develop strategic partnerships, experiential learning opportunities, class projects, and student involvement initiatives that support departmental goals.
• Manage relationships with external vendors, agencies, and partners related to marketing, digital advertising, email marketing, fan engagement, game presentation, promotional activities, and special events.

6. Other Duties as Assigned

• The Director will assist the Associate Athletics Director, Marketing and Fan Engagement in day-to-day operations of the unit as assigned.
• Be aware of and abide by all NCAA and conference rules and regulations.

C.   PROVIDES WORK DIRECTION

Provides direct supervision, work direction, performance feedback, and professional development to designated full-time marketing staff.